自本周末以来，SEO行业正忙于观察Google搜索结果的变化和快速变化。Google似乎在周末推出了一些排名算法更改，从而导致许多网站的排名发生了很大变化。需要明确的是，Google尚未对有关此更新的猜测发表评论，或确认甚至发生了更新。总是在变化。是的，Google的搜索结果一直在变化，新页面进入索引，新信号不断刷新，Google每年进行数千次更改。我们知道这一点，但是在SEO社区聊天和排名检查工具中，这种情况并不常见。
排名检查工具。这是一些流行的排名检查工具的屏幕截图。工具提供商表示，他们不考虑用户界面的更改或具有特色的代码段重复数据删除更改及其排名更改。因此，尽管有些人怀疑这些功能会导致功能片段摘要重复数据删除或用户界面更改，从而显示排名波动，但这似乎并不准确。以下是这些工具所显示的内容，即这些跟踪特定Google查询的网址每天都在变化。
Mozcast显示最近几天的排名波动高峰。SEMRush还显示最近的排名波动很大。高级网络排名显示2月10日出现了非常大的飙升。SERPMetrics的 “ top100”站点在最近几天出现了显着变化。Accuranker在每个关键字的前100个结果中显示出很大的变化。RankRanger在过去几天中显示10,000+个其跟踪的域和关键字的SERP波动很大。认知型SEO根据工具跟踪的170,000多个关键字显示更改。Algoroo还基于其示例查询数据显示了巨大的变化。
如您所见，大多数这些跟踪工具都“不在图表之列”。这并不意味着您的网站受到了正面或负面的影响。但是，根据这些工具，很多站点都受到了影响。SEO行业chat不休。我在个人博客上介绍了SEO社区中的很多话题。我总结了那边的很多话。让我在Twitter上分享一些最近的帖子，以及有关各个网站如何受到影响的具体图表：
Glenn Gabe
@glenngabe
And just to be clear what you’re seeing there, hourly trending shows the site dropping heavily at very specific times, only to return completely after about 22-24 hours. Rankings dropped heavily, only to return. Again, looks like Google was testing something. Crazy. 🙂 https://twitter.com/glenngabe/status/1227224287335141376 …
Glenn Gabe
@glenngabe
A quick update on the site that tanked on 2/7, but has seen rankings & traffic return, then disappear, then return, etc. Well, rankings & traffic returned to normal late Sunday & has remained since. Again, it’s like Google was testing something. We’re hoping this sticks… 🙂
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9:35 PM – Feb 11, 2020
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格伦·加贝（Glenn Gabe）称，截至今天上午，事情仍在变化
Ameer Rosic
✔
@AmeerRosic
Google is at it again. Been paying attention to this for the whole week. Crypto site are getting hit again.
This might be just temporary with the latest Algo changes. But these are HUGE fucking swings.
Look at these numbers
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11:19 PM – Feb 9, 2020
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Glenn Gabe
@glenngabe
As of now, the site has dropped 58% since 2/7. But again, the hourly graphs shows what’s going on. Rankings drop, rankings return, then drop, etc. Such an interesting case… https://twitter.com/glenngabe/status/1226873794213613568 …
Glenn Gabe
@glenngabe
Regarding the possible 2/7 update, check out hourly trending for Google organic for this site. It’s like Google is testing something. Traffic plummets…only to return…only to plummet again. The site owner is tracking this in real-time on their end. It’s insane. Stay tuned.
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10:22 PM – Feb 10, 2020
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Marie Haynes
✔
@Marie_Haynes
· Feb 10, 2020
The algo checker tools are mostly showing big spikes over the w/e. Spot checking, we have a few clients with small gains, but most are showing no obvious change from regular traffic levels.
We’ll keep watching, & report in newsletter if it does look like a significant update.
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Lee L Kennedy
@LeeLKennedy
Hey Marie FWIW, we saw a huge spike in one (head) keyword on Saturday for one client. Shouldn’t have had any other factors affecting this.
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10:14 PM – Feb 10, 2020
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仍在变化中。截至今天早上，此更新似乎仍在继续。截至今天早上，周六受影响的站点仍在发生变化。就像我上面说的那样，您可能不会注意到此时特定站点的任何更改。因此，现在，只需检查您的分析并缩小您的自然Google流量即可。如果您看到较大的更改，请暂时等待它，并在此更新确定后密切注意它。
我们为什么在乎。根据Google的说法，虽然大多数Google更新（尤其是核心更新）“没有修复”，但该公司已就如何改善您的网站提供了一般性建议。这些建议有助于使您的网站变得更好，因此退后一步，阅读并继续使您的网站每天都在改善，这没有什么害处。
现在，通过此未经确认的更新，让我们拭目以待，看看事情如何进行以及谷歌是否发表评论。敬请关注。